Lisa M. Keefe is founding editor-in-chief of Alt-Meat and of the Alt-Meat News newsletter, and editor-in-chief of its sister publication, Meatingplace. In 15 years, she’s led the editorial team to 14 Jesse H. Neal Awards and numerous other editorial honors. Previously, she held key editorial positions at Forbes and Crain’s Chicago Business. She holds bachelor’s and master’s degrees from Northwestern University’s Medill School of Journalism, Media and Integrated Marketing Communications. “This venture in covering all the facets of the alternative meats industry is intriguing and exciting — and challenging. The market is developing in ways I’ve never seen before, and I’m fascinated by the science. But the people make the business, and the people in this business are passionate, unique and wonderful.”